Sweden MMA Statistics

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For many reasons, Sweden is an attractive country for a UFC event because of it’s strong interest in MMA and also the wealth and population in the Stockholm area.  Below is some information.

Sweden, combined with its Scandinavian neighbor Norway, ranks 9th in terms of users visiting the UFC.com Web site. Another factor is the Per Capita Product of households in Scandinavia, which rank 2nd, only to the US. So the purchasing power of the region, plus the strong interest in MMA shown through Web traffic to UFC.com, make Sweden a strong candidate for a UFC.

Web Statistics from Alexa
http://www.alexa.com/data/details/traffic_details/ufc.com

Financial Information by GDP (PPP) Per Capita
http://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)_per_capita

“WWE’s most recent reported quarter had a strong statement about their international success – over 40% of their profits came from outside the United States. You think this went unnoticed by the UFC?”

UFC FOLLOWING WWE INTERNATIONAL EXPANSION ROADMAP
RICHARD PARKER / MMATRAINING.COM / Sept 16, 2008
read article

Dollars Earned Per Person & UFC.com Web Traffic Table

GDP (PPP) Per Capita US $
Per Capita in US $
UFC.com Traffic %
UFC.com Traffic Rank*
United States 45,845
1
65.2%
1
Scandinavia

(Sweden & Norway)

44,765
2
0.8%
9
Ireland 43,144
3
1.4%
4
Netherlands 38,486
4
0.3%
16
Canada 38,435
5
11.2%
2
Austria 38,399
6
0.3%
16
Australia 36,258
7
0.8%
9
United Kingdom 35,134
8
6.9%
3
Germany 34,181
9
0.6%
12
Japan 33,577
10
1.2%
6
France 33,188
11
0.2%
18
Italy 30,448
12
0.2%
18
Spain 30,120
13
0.2%
18
Israel 25,799
14
0.2%
18
South Korea 24,783
15
1.1%
7
Poland 16,311
16
0.2%
18
Croatia 15,549
17
0.2%
18
Russia 14,692
18
0.5%
13
Mexico 12,775
19
0.5%
13
Kazakhstan 11,086
20
0.7%
11
Brazil 9,695
21
1.0%
8
China 5,292
22
0.4%
15
Philippines 3,378
23
1.4%
4
India 2,659
24
0.2%
18

* This is a list of the top 25 countries that were available. 4% of the traffic belongs to countries 26+.

MMA_UFC_Kampsport
Interest in MMA, UFC, and Kampsort in Sweden!

The UFC’s U.K. president, Marshall Zelaznik, said the promotion’s initial investment in the country has begun to pay dividends across Europe.

“The only way to really judge it is by our Web traffic, where it comes from, by our TV ratings in individual countries, (and) by events like this and our event in Germany,” Zelaznik said. “I think without a doubt the evidence is that we’re growing in Europe.

“It’s a lot sexier these days to talk about these new emerging markets, but we have great success in Italy right now. We’ve just launched (a television deal) in the last six months there. In Scandinavia, it’s probably our third-biggest market (in Europe) in terms of Web traffic, TV ratings, revenues, those types of things.

“We’ll be in Scandinavia soon with an event. It deserves an event. But these are sort of the mainstays as we’re growing the company. We’re getting experience in all those territories, which allows us to embark on a China opportunity, a Brazil opportunity, and an India opportunity.”