Superior Challenge Announces October 6 Event at the Malmö Arena

February 16, 2012

Superior Group International today announced the next move for Superior Challenge, and this time it moves the popular event location out of Stockholm and into the Southern Sweden’s Malmö for the first time.

Babak_Aghavali — Aghavali Will Stage a Superior Challenge Event in Malmö

Press Release

Europe’s biggest MMA gala comes to Malmö Arena. This is the first time a major international MMA gala held in the region.

Demand for the sport MMA has increased markedly in Sweden and Scandinavia in recent years. The event is aimed at sports fans and business visitors who enjoy high-quality full-adrenaline sports entertainment.

Superior Challenge has been held seven times in the past and is the largest MMA Awards in Europe. The organization has some of the world’s top MMA athletes and is one of five events in the world with top 20 ranked fighters. Visitors will see major international stars and local heroes compete in Europe’s largest “full-size” cage that is over 12 meters in diameter and 80 sq.m. in matchyta. The event will enable both businesses and visitors by including expo ochaffärsdagar.

Superior Challenge - MMA in Sweden — The Superior "Meet and Greet" at Last April's Event

Babak Aghavali, CEO Superior Group International:
– It has happened to an awful lot recently about the Superior Group International brands and we have in 2011 developed a new strategy to take a step closer to our goal. One of these goals has been to organize a gala of the Øresund Region and we are delighted to have teamed up with Malmö Arena and Sound Group for Superior Challenge October 6.

Karin Mårtensson, CEO of Malmö Arena:
– We are extremely pleased that our discussions about an MMA Gala in Malmö now becoming a reality. A fight sports has long been on our wish list. With the Malmö Arena geographical location have all conditions to fill the stadium with nypublik that have long been asking for this event in Malmö Arena.

Eric Ebbing MD Sound Group:
– This is a completely new and exciting project for us. MMA is exploding.Our goal with this unique combination of cooperation is to reach out and attract the audience that would not normally go to the MMA. Superior as an established organization with many galas in the trunk, super modern Malmö Arena and Sound group’s local strength makes that expectations are high.

About Superior Challenge:
Superior Entertainment is a Swedish Stockholm based companies in the Superior Group International along with Superior Wear, Superior Management and Superior Gear. Superior Challenge is the biggest MMA gala whose aim is to produce high quality and full of adrenaline sports entertainment for MMA stakeholders. The organization has many years of experience in MMA and broad knowledge of the industry, and is internationally recognized as one of the world’s top MMA galas. The first gala in 2008, broke box office records for all MMA events in the Nordic countries and since then harsammanlagt 7 events produced, and the last 2 at the Royal Court in Stockholm is expected to have had a PR value equivalent to 19 million SEK in Sweden alone. In addition to nationwide TV broadcast at home, it is estimated that the recent gala grace to the minimum, about 100 million television viewers around the world, via broadcast all over North and Central America, throughout Asia and parts of Australia.