What a great sign that MMA is going mainstream in Sweden, as Adidas opens up two stores in Sweden. David Bielkheden is one of the hired guns to help with the launch!  UFC, take note that MMA’s popularity in Sweden is growing fast!

Adidas MMA Store in Sweden


This is in Swedish, but it’ll give you a good idea of the grand opening events with David Bielkheden and other Swedish MMA fighters.

Adidias Budostore – invigning 2010 from FIGHTPLAY on Vimeo.