In December, MTG, mother company of Viasat, MTGTV and Viaplay announced a content partnership with the UFC for in Denmark, Norway, Sweden and Finland. Today, Viaplay continues with a new package with “exclusive content from UFC and boxing” with the intent to become ” the platform for fighting in the Nordics.” Read the full press release from today.
The new package, Viaplay Fighting, will contain over 500 hours of exclusive live fighting from top-class rights like UFC and Nordic Fight Night. Viaplay Fighting will be available in the Nordics from April 22nd.
On April 22nd the new package,Viaplay Fighting, will be launched in the Nordic market. It will contain over 150 events and more than 500 hours of live-fighting per year from UFC, Nordic Fight Night, Sauerland Event, Premier Boxing Champions, Matchroom, IMG and other topclass events from the world of fighting. Users having a Viaplay Sport or Viaplay Total package will have access to Viaplay Fighting free of charge until 31 December 2016.
“MMA is the fastest growing sport in the world and we have seen a massive interest for the fighting content on Viaplay. I am extremely happy that we are now launching Viaplay Fighting throughout the Nordics with all the best fighters like Alexander “The Mauler” Gustafsson, Conor McGregor and Erik Skoglund. For the first time ever fighting fans can indulge in the worlds best live-fights, documentaries and series, all exclusively on Viaplay” says Jonas Karlén, CEO Viaplay.
Included in the new package users will get unlimited access to over 100 hours of fighting documentaries and series per year to get even closer to the action, including historical fights from the UFC and boxing history and popular shows like The Ultimate Fighter, UFC Countdown and much more.
The Viaplay Fighting package will be available from April 22nd and will cost 199SEK / 199DKK / 199NOK / 19.95EUR / month. Users having a Viaplay Sport or Viaplay Total package will have access to Viaplay Fighting free of charge until 31 December 2016. Some events will continue to still only be available as Pay Per View.