Known for his devastating striking in the cage, Alexander Gustafsson is now striking a pose for one of Sweden’s most prominent brands JC Jeans Company.

Gustafsson Models for JC
Gustafsson Models for JC

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Gustafsson joins the spring 2013 campaign just released. You will see him in catalogs, online, and in the stores. In addition to the top light heavyweight, the campaign highlights singers, artists, models, and popular fashion bloggers.